000			01097nam a22002057a 4500
008			150519b xxu||||| |||| 00| 0 eng d
020			_a9780071775267 (hc : alk. paper)
020			_a0071775269 (hc : alk. paper)
041	0		_aeng
080			_a658 KIN
100	1		_aImbriano, Lou.
245	1	0	_aWinning the customer : _cLou Imbriano, Elizabeth King.
260			_aNew York : _bMcGraw-Hill, _cc2012.
300			_a214 f _b24 cm.
500			_aIncludes index.
505			_aThe marketing playbook : marketing operations are your foundation -- Transactional vs. relationship marketing model -- Consumer affinity : making fans of your customers -- Building revenue-generating extensions -- Relationship architecture -- D.E.L.I.V.E.R.S -- The ten commandments of relationship-building -- Creating memorable moments -- The revenue game -- Build, don't sell -- Revenue generation : the new business funnel -- Don't spike the ball on the five-yard line.
650		0	_aMarketing.
650		0	_aCreative ability in business.
942			_2udc _cBK
999			_c835 _d835