000			00599nam a22001817a 4500
008			150519b xxu||||| |||| 00| 0 eng d
020			_a9780071545211
041	0		_aeng
080			_a658 BHA
100			_aBhargava, Rohit.
245	0	0	_aPersonality not included : _cRohit Bhargava.
260			_aNew York : _bMcGraw-Hill, _cc2008.
300			_a300 f _bme il _c22 cm.
500			_aIncludes bibliographical references and index.
650		0	_aBranding (Marketing)
650		0	_aAuthenticity (Philosophy)
942			_2udc _cBK
999			_c829 _d829