| 000 | 00693nam a22002177a 4500 | ||
|---|---|---|---|
| 005 | 20160114064957.0 | ||
| 008 | 110707s2012 nyua b 001 0 eng | ||
| 020 | _a9780078028885 | ||
| 020 | _a0078028884 | ||
| 041 | 0 | _aeng | |
| 080 | _a339.138 | ||
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aEssentials of marketing : _cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| 250 | _a13th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _c2012. |
||
| 300 |
_a682 f. : _bme il.; _c28 cm. |
||
| 650 | 0 | _aMarketing | |
| 700 | 1 |
_aCannon, Joseph P., _cPh. D. |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 942 |
_2udc _cBK |
||
| 999 |
_c742 _d742 |
||