000			00558nam a22001817a 4500
005			20151002102437.0
008			101118s2011 nyu b 001 0 eng
020			_a9780071788229
041	0		_aeng
080			_a339.138
100	1		_aPearson, Timothy R.
245	1	4	_aThe old rules of marketing are dead : _cTimothy R. Pearson.
260			_aNew York : _bMcGraw-Hill, _c2011.
300			_a240 f. ; _c24 cm.
505			_aIndex: f. 233 - 240
650		0	_aMarketing
942			_2udc _cBK
999			_c652 _d652