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008 180928b xxu||||| |||| 00| 0 eng d
020 _a9780471159056
041 _aeng
080 _27th
_a339.138
100 _a60
101 _aMAR
245 _aMarketing mistakes and successes
_cHartley,R.F
942 _2udc
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999 _c48686
_d48686