000 00306nam a22001337a 4500
008 180924b xxu||||| |||| 00| 0 eng d
020 _a0899643418
041 _aeng
080 _a339.138
100 _a60
101 _aMKT
245 _aIntegrated Marketing Communication
_cSevier, R.A
942 _2udc
_cBK
999 _c48384
_d48384