000 00885cam a22002534a 4500
001 14437060
005 20180103083126.0
008 060703s2008 nyua b 001 0 eng
010 _a 2006022082
020 _a9780073529820 (alk. paper)
020 _a0073529826 (alk. paper)
040 _aDLC
_cDLC
_dDLC
041 _aeng
042 _apcc
080 _a658.81 MUL
082 0 0 _a658.81 MUL
_222
100 1 _a60
101 _aMAR
245 1 0 _aMarketing management :
_cJohn W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.
504 _aIncludes bibliographical references and index.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c39653
_d39653