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008			171103b xxu||||| |||| 00| 0 eng d
020			_a9780071086967
041			_aeng
080			_a339.138
100			_a60
101			_aMAR
245			_aSERVICES MARKETING _cZEITHAML,V.A
942			_2udc _cBK
999			_c37561 _d37561