000			00304nam a22001337a 4500
008			171103b xxu||||| |||| 00| 0 eng d
020			_a9780071108522
041			_aeng
080			_27TH _a339.138
100			_a60
101			_aMAR
245			_aADVERTISING AND PROMOTION _cBELCH,G.E
942			_2udc _cBK
999			_c37556 _d37556