000			00316nam a22001337a 4500
008			171103b xxu||||| |||| 00| 0 eng d
020			_a9781285110660
041			_aeng
080			_a339.138
100			_a60
101			_aMAR
245			_aADVERTISING AND INTEGRATED BRAND PROMOTION _cO'GUINN,TH
942			_2udc _cBK
999			_c37497 _d37497