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008			171102b xxu||||| |||| 00| 0 eng d
020			_a9780738204635
041			_aeng
080			_23RD _a339.138
100			_a60
101			_aMAR
245			_aWINNING AT NEW PRODUCTS _cCOOPER,R.G
942			_2udc _cBK
999			_c37326 _d37326