000 00647cam a2200217 a 4500
005 20131113054844.0
008 020725s2003 njua b 001 0 eng
020 _a0131001175
041 0 _aeng
080 _a339.138 KOT
100 1 _aKotler, Philip.
245 1 2 _aA framework for marketing management /
_cPhilip Kotler.
246 3 0 _aMarketing management
250 _a2nd ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc2003.
300 _axx, 363 p. :
_bill. ;
_c23 cm.
500 _aPreface : f. XVI - XX
504 _aIncludes bibliographical references and index.
650 0 _aMarketingu
_xMenaxhimi
942 _2udc
_cBK
999 _c298
_d298