| 000 | 00647cam a2200217 a 4500 | ||
|---|---|---|---|
| 005 | 20131113054844.0 | ||
| 008 | 020725s2003 njua b 001 0 eng | ||
| 020 | _a0131001175 | ||
| 041 | 0 | _aeng | |
| 080 | _a339.138 KOT | ||
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 2 |
_aA framework for marketing management / _cPhilip Kotler. |
| 246 | 3 | 0 | _aMarketing management |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2003. |
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| 300 |
_axx, 363 p. : _bill. ; _c23 cm. |
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| 500 | _aPreface : f. XVI - XX | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketingu _xMenaxhimi |
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| 942 |
_2udc _cBK |
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| 999 |
_c298 _d298 |
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