000 00310nam a22001217a 4500
008 160520b xxu||||| |||| 00| 0 eng d
020 _a9780071284400
020 _a0071284400
041 _aeng
080 _a339.138
245 _aAdvertising and promotion:
_cGeorge E. Belch; Michael A. Belch;
942 _2udc
_cBK
999 _c2304
_d2304