000 00525nam a22001697a 4500
008 151130b xxu||||| |||| 00| 0 eng d
020 _a013008218X
041 0 _aeng
080 _a658.8
100 1 _aBest, Roger J.
245 1 0 _aMarket-based management :
_cRoger J. Best.
250 _a3rd ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc2004.
300 _axxv, 401 f. :
_bme ill. ;
_c24 cm.
650 0 _aMarketing
_xMenaxhment
942 _2udc
_cBK
999 _c1388
_d1388