000 00535nam a22001697a 4500
008 151013b xxu||||| |||| 00| 0 eng d
020 _a9788120338968
041 0 _aeng
080 _a658.8
100 1 _aBest, Roger J.
245 1 0 _aMarket-based management :
_cRoger J. Best.
250 _a5th ed.
260 _aUpper Saddle River, N.J. :
_bPearson Prentice Hall,
_c2009.
300 _axxvii, 515 f. :
_bme il.;
_c23 cm.
650 0 _aMarketing
_xMenaxhment
942 _2udc
_cBK
999 _c1264
_d1264