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1. Consumer behavior and marketing strategy / Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, 2008Other title: Consumer behavior & marketing strategy.Availability: Items available for loan: UBT - Lipjan [Call number: 656.07 PET] (1).

2. Leading the high energy culture : David Casullo.

by Casullo, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2012Availability: Items available for loan: UBT - Lipjan [Call number: 338 CAS] (2).

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