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Essentials of marketing : William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Perreault, William D.

Contributor(s): Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome).

Material type: Text

TextPublisher: New York, NY : McGraw-Hill/Irwin, 2012Edition: 13th ed.Description: 682 f. : me il.; 28 cm.ISBN: 9780078028885; 0078028884.Subject(s): Marketing

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Essentials of marketing : William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Perreault, William D.

Contributor(s): Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome).