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Consumer behavior and marketing action /

By Assael, Henry.. Cincinnati, Ohio : South-Western College Pub., 1998 . xviii, 718 f. : 0538867701

Duluth, MN: Association for Consumer Research, 2007 . 754 f.: 28 cm.. 0915552590

By Hoyer, Wayne D.. Boston : Houghton Mifflin Co., 2007 . 1 v. (various pagings) : 26 cm.. 9780618643721 | 0618643729 (main student text)

By Blanchard, Kenneth H.. New York : Morrow, 1993 . xii, 137 f. ; 22 cm.. 0688123163 : | 9780688123161