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       <title>Marketing management / </title>
       <dc:identifier>ISBN:0130122173</dc:identifier>
        
        <link>http://library.ubt-uni.net:9050/cgi-bin/koha/opac-detail.pl?biblionumber=297</link>
        
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	   <p>By Kotler, Philip.. 
	   Upper Saddle River, N.J. : Prentice Hall, 2000
                        . xxxii, 718, [32] p. :
                        , Preface : f. XXV - XXXII
                         26 cm.. 
                         0130122173
       </p>

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       <title>Management : </title>
       <dc:identifier>ISBN:0072846976</dc:identifier>
        
        <link>http://library.ubt-uni.net:9050/cgi-bin/koha/opac-detail.pl?biblionumber=643</link>
        
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	   <p>By Gomez-Mejia, Luis R.. 
	   Boston : McGraw-Hill/Irwin, 2005
                        . 836 f. :
                        
                         27 cm. +. 
                         0072846976
       </p>

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       <title>New products management / </title>
       <dc:identifier>ISBN:9780073404806 | 0073404802</dc:identifier>
        
        <link>http://library.ubt-uni.net:9050/cgi-bin/koha/opac-detail.pl?biblionumber=803</link>
        
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	   <p>By Crawford, C. Merle. 
	   New York : McGraw-Hill Irwin, 2010
                        . 576 f. :
                        
                         25 cm.. 
                         9780073404806 | 0073404802
       </p>

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       <title>Relentless innovation : </title>
       <dc:identifier>ISBN:9780071786805</dc:identifier>
        
        <link>http://library.ubt-uni.net:9050/cgi-bin/koha/opac-detail.pl?biblionumber=875</link>
        
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	   <p>By Phillips, Jeffrey,. 
	   New York : McGraw-Hill, 2012
                        . 214 f. ;
                        
                         24 cm.. 
                         9780071786805
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       <title>Conquering complexity in your business : </title>
       <dc:identifier>ISBN:9780071435086</dc:identifier>
        
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	   <p>By George, Michael L.. 
	   New York : McGraw-Hill, 2004
                        . 336 f. :
                        , Preface:f XI-XVI
                         24 cm.. 
                         9780071435086
       </p>

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       <title>Global marketing strategies / </title>
       <dc:identifier>ISBN:0618310592</dc:identifier>
        
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	   <p>By Jeannet, Jean-Pierre.. 
	   Boston, Mass. : Houghton Mifflin, 2004
                        . 613 f. :
                        
                         24 cm.. 
                         0618310592
       </p>

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       <title>Market-based management : </title>
       <dc:identifier>ISBN:9788120338968</dc:identifier>
        
        <link>http://library.ubt-uni.net:9050/cgi-bin/koha/opac-detail.pl?biblionumber=1264</link>
        
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	   <p>By Best, Roger J.. 
	   Upper Saddle River, N.J. : Pearson Prentice Hall, 2009
                        . xxvii, 515 f. :
                        
                         23 cm.. 
                         9788120338968
       </p>

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       <title>Market-based management : </title>
       <dc:identifier>ISBN:013008218X</dc:identifier>
        
        <link>http://library.ubt-uni.net:9050/cgi-bin/koha/opac-detail.pl?biblionumber=1388</link>
        
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	   <p>By Best, Roger J.. 
	   Upper Saddle River, N.J. : Prentice Hall, 2004
                        . xxv, 401 f. :
                        
                         24 cm.. 
                         013008218X
       </p>

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