TY  - BOOK
AU  - Imbriano,Lou
TI  - Winning the customer
SN  - 9780071775267 (hc : alk. paper)
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Creative ability in business
N1  - Includes index; The marketing playbook : marketing operations are your foundation -- Transactional vs. relationship marketing model -- Consumer affinity : making fans of your customers -- Building revenue-generating extensions -- Relationship architecture -- D.E.L.I.V.E.R.S -- The ten commandments of relationship-building -- Creating memorable moments -- The revenue game -- Build, don't sell -- Revenue generation : the new business funnel -- Don't spike the ball on the five-yard line
ER  -