TY  - BOOK
AU  - Guillén, Mauro F.
AU  - García-Canal, Esteban.
TI  - Emerging markets rule
SN  - 9780071798112
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - Lean manufacturing
KW  - Strategic planning
KW  - Developing countries
N1  - Includes bibliographical references (p. 187-193) and index; Introduction: a permanent revolution -- Execute, strategize, then execute again -- Cater to the niches -- Scale to win -- Embrace chaos -- Acquire smart -- Expand with abandon -- No sacred cows! -- Take action!
ER  -