TY  - BOOK
AU  - Bhargava, Rohit.
TI  - Personality not included
SN  - 9780071545211
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Branding (Marketing)
KW  - Authenticity (Philosophy)
N1  - Includes bibliographical references and index
ER  -