00602nam a22001937a 450000500170000000800410001702000180005802000150007604100080009108000120009910000260011124500960013725000130023326000460024630000300029265000140032270000310033670000410036720160114064957.0110707s2012    nyua     b    001 0 eng    a9780078028885  a00780288840 aeng  a339.1381 aPerreault, William D.10aEssentials of marketing :cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.  a13th ed.  aNew York, NY :bMcGraw-Hill/Irwin,c2012.  a682 f. :bme il.;c28 cm. 0aMarketing1 aCannon, Joseph P.,cPh. D.1 aMcCarthy, E. Jeromeq(Edmund Jerome)