TY  - BOOK
AU  - Metz,Adam
TI  - The social customer
SN  - 9780071759182 (hardback : acidfree paper)
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Organizimi
KW  - Marketingu
KW  - Branding (Marketing)
N1  - Index: f. 272 - 279
ER  -