TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 0139570020
PY  - 1999///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketingu
N1  - Preface : f. [XII] - XVIII; Includes bibliographical references and indexes
ER  -