TY  - BOOK
AU  - Kotler,Philip
TI  - A framework for marketing management
SN  - 0131001175
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketingu
KW  - Menaxhimi
N1  - Preface : f. XVI - XX; Includes bibliographical references and index
ER  -