TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management
SN  - 0130122173
PY  - 2000///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketingu
KW  - Menaxhment
N1  - Preface : f. XXV - XXXII; Includes bibliographical references and indexes
ER  -