TY  - BOOK
AU  - Macy,Beverly
AU  - Thompson,Teri
TI  - The power of real-time social media marketing
SN  - 9780071752633
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Internet
KW  - Mediat
KW  - Sociale
N1  -  Preface: f. XV-XVII; Index: f. 237-244
ER  -