Winning the customer : Lou Imbriano, Elizabeth King.
By: Imbriano, Lou.
Material type:
TextPublisher: New York : McGraw-Hill, c2012Description: 214 f 24 cm.ISBN: 9780071775267 (hc : alk. paper); 0071775269 (hc : alk. paper).Subject(s): Marketing | Creative ability in businessThis record has many physical items (117). Click here to view them all.
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| 658 KIN Winning the customer : | 658 KIN Winning the customer : | 658 KIN Winning the customer : | 658 KIN Winning the customer : | 658 KIN Management / | 658 KIR How to Plan and Conduct Productive Business Meetings | 658 KOS Leadership Challenge |
Includes index.
The marketing playbook : marketing operations are your foundation -- Transactional vs. relationship marketing model -- Consumer affinity : making fans of your customers -- Building revenue-generating extensions -- Relationship architecture -- D.E.L.I.V.E.R.S -- The ten commandments of relationship-building -- Creating memorable moments -- The revenue game -- Build, don't sell -- Revenue generation : the new business funnel -- Don't spike the ball on the five-yard line.
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