Essentials of marketing : William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
By: Perreault, William D.
Contributor(s): Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome).
Material type:
TextPublisher: New York, NY : McGraw-Hill/Irwin, 2012Edition: 13th ed.Description: 682 f. : me il.; 28 cm.ISBN: 9780078028885; 0078028884.Subject(s): Marketing
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| 339.138 PEA THE OLD RULES OF MARKETING ARE DEAD | 339.138 PEA THE OLD RULESOF MARKETING ARE DEAD | 339.138 PEA The Old Rules of Marketing are Dead | 339.138 PER Essentials of marketing : | 339.138 PER Essentials of marketing : | 339.138 PER Essentials of marketing : | 339.138 PER Essentials of marketing : |
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