A framework for marketing management / Philip Kotler.
By: Kotler, Philip.
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 2nd ed.Description: xx, 363 p. : ill. ; 23 cm.ISBN: 0131001175.Other title: Marketing management.Subject(s): Marketingu -- Menaxhimi
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UBT - Prishtine Koleksioni i përgjithshem | Koleksioni i përgjithshem | 339.138 KOT (Browse shelf) | Available | 001-000380 |
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| 339.138 KOT Marketing management / | 339.138 KOT Marketing management / | 339.138 KOT Marketing management / | 339.138 KOT A framework for marketing management / | 339.138 KOT Principles of marketing / | 339.138 KOT Principles of marketing / | 339.138 PEA The old rules of marketing are dead : |
Preface : f. XVI - XX
Includes bibliographical references and index.
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