Consumer behavior and marketing strategy / Paul Peter, Jerry C. Olson.
By: Peter, J. Paul.
Contributor(s): Olson, Jerry C.
Material type:
TextPublisher: Boston : McGraw-Hill/Irwin, 2008Edition: 8th ed.Description: xix, 555 f. : me il.; 27 cm.ISBN: 9780073529851; 0073529850.Other title: Consumer behavior & marketing strategy [Cover title].Subject(s): Marketing | Sjellja në organizatë | Sjellja e konsumatorëve
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UBT - Lipjan Koleksioni i përgjithshem | Koleksioni i përgjithshem | 656.07 PET (Browse shelf) | Available | 002-008316 |
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| 656.07 ASS Consumer behavior and marketing action / | 656.07 HOY Consumer behavior / | 656.07 HUT Dimensions of human behavior. | 656.07 PET Consumer behavior and marketing strategy / | 656.07 REW Organizational behavior : | 656.07 REW Organizational behavior : | 656.07 REW Organizational behavior : |
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