| 000 -LEADER |
| fixed length control field |
00496nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
150602b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0072828803 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0073080152 |
| 041 0# - LANGUAGE CODE |
| Language code of text/sound track or separate title |
eng |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
| Universal Decimal Classification number |
339.138 |
| 245 00 - TITLE STATEMENT |
| Title |
Marketing / |
| Statement of responsibility, etc |
Roger A. Kerin ... [et al.]. |
| 250 ## - |
| -- |
8th ed. |
| 260 ## - |
| -- |
New York : |
| -- |
McGraw-Hill/Irwin, |
| -- |
c2006. |
| 300 ## - |
| -- |
733 f. : |
| -- |
me il.; |
| -- |
29 cm. |
| 505 ## - |
| -- |
Index: f.705-731 |
| 650 #0 - |
| -- |
Marketing |
| 700 1# - |
| -- |
Kerin, Roger A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
|
| Item type |
Books |