| 000 -LEADER |
|---|
| fixed length control field |
00626nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20150331054338.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
030409s2004 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0072547030 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
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| Universal Decimal Classification number |
339.138 |
| 100 1# - Rafti |
|---|
| Rafti |
Kerin, Roger A. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Statement of responsibility, etc |
Roger A. Kerin, Steven W. Hartley, William Rudelius. |
| 260 ## - |
|---|
| -- |
Boston, Mass. : |
| -- |
McGraw-Hill/Irwin, |
| -- |
2004. |
| 300 ## - |
|---|
| -- |
462 f.: |
| -- |
me il.; |
| -- |
28 cm. |
| 440 #0 - |
|---|
| -- |
McGraw-Hill/Irwin series in marketing |
| 505 ## - |
|---|
| -- |
Index: f. 443 - 462 |
| 650 #0 - |
|---|
| -- |
Marketing |
| 700 1# - |
|---|
| -- |
Hartley, Steven William. |
| 700 1# - |
|---|
| -- |
Rudelius, William. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |