| 000 -LEADER |
|---|
| fixed length control field |
00740cam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
12529945 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180313084105.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010910s1999 dcua b 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2001275191 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0899643418 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm44449505 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TXA |
| Transcribing agency |
TXA |
| Modifying agency |
DLC |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
339.138 |
| 100 ## - Rafti |
|---|
| Rafti |
58 |
| 101 ## - Shkurtesa |
|---|
| Shkurtesa |
MAR |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Integrated marketing communication : |
| Statement of responsibility, etc |
edited by Robert A. Sevier and Robert E. Johnson. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
3 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |