| 000 -LEADER |
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| fixed length control field |
00783fam a2200229 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20131113055750.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
980312s1999 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0139570020 |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
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| Universal Decimal Classification number |
339.138 KOT |
| 100 1# - Rafti |
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| Rafti |
Kotler, Philip. |
| 245 10 - TITLE STATEMENT |
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| Title |
Principles of marketing / |
| Statement of responsibility, etc |
Philip Kotler, Gary Armstrong. |
| 250 ## - |
|---|
| -- |
8th ed. |
| 260 ## - |
|---|
| -- |
Upper Saddle River, NJ : |
| -- |
Prentice Hall, |
| -- |
c1999. |
| 300 ## - |
|---|
| -- |
1 v. (various pagings) : |
| -- |
col. ill. ; |
| -- |
29 cm. + |
| -- |
1 computer laser optical disc (4 3/4 in.) |
| 500 ## - |
|---|
| -- |
Preface : f. [XII] - XVIII |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 538 ## - |
|---|
| -- |
System requirements for accompanying computer disc: Windows 95. |
| 650 #0 - |
|---|
| -- |
Marketingu. |
| 700 1# - |
|---|
| -- |
Armstrong, Gary. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |