| 000 -LEADER |
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| fixed length control field |
00647cam a2200217 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20131113054844.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
020725s2003 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0131001175 |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
339.138 KOT |
| 100 1# - Rafti |
|---|
| Rafti |
Kotler, Philip. |
| 245 12 - TITLE STATEMENT |
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| Title |
A framework for marketing management / |
| Statement of responsibility, etc |
Philip Kotler. |
| 246 30 - VARYING FORM OF TITLE |
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| Title proper/short title |
Marketing management |
| 250 ## - |
|---|
| -- |
2nd ed. |
| 260 ## - |
|---|
| -- |
Upper Saddle River, N.J. : |
| -- |
Prentice Hall, |
| -- |
c2003. |
| 300 ## - |
|---|
| -- |
xx, 363 p. : |
| -- |
ill. ; |
| -- |
23 cm. |
| 500 ## - |
|---|
| -- |
Preface : f. XVI - XX |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - |
|---|
| -- |
Marketingu |
| -- |
Menaxhimi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |