| 000 -LEADER |
| fixed length control field |
00523nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
151020b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9780136102434 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0136102433 |
| 041 0# - LANGUAGE CODE |
| Language code of text/sound track or separate title |
ENG |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
| Universal Decimal Classification number |
339.138 |
| 100 1# - Rafti |
| Rafti |
Armstrong, Gary |
| 245 10 - TITLE STATEMENT |
| Title |
Marketing : |
| Statement of responsibility, etc |
Gary Armstrong, Philip Kotler. |
| 250 ## - |
| -- |
10th ed. |
| 260 ## - |
| -- |
Boston : |
| -- |
Prentice Hall, |
| -- |
2011. |
| 300 ## - |
| -- |
xxviii, 541 f. : |
| -- |
me il.; |
| -- |
29 cm. |
| 650 #0 - |
| -- |
Marketing |
| 700 1# - |
| -- |
Kotler, Philip. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
|
| Item type |
Books |