| 000 -LEADER |
| fixed length control field |
00668nam a22002297a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
151013b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9780073529851 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0073529850 |
| 041 0# - LANGUAGE CODE |
| Language code of text/sound track or separate title |
eng |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
| Universal Decimal Classification number |
656.07 |
| 100 1# - Rafti |
| Rafti |
Peter, J. Paul. |
| 245 10 - TITLE STATEMENT |
| Title |
Consumer behavior and marketing strategy / |
| Statement of responsibility, etc |
Paul Peter, Jerry C. Olson. |
| 246 14 - VARYING FORM OF TITLE |
| Title proper/short title |
Consumer behavior & marketing strategy |
| 250 ## - |
| -- |
8th ed. |
| 260 ## - |
| -- |
Boston : |
| -- |
McGraw-Hill/Irwin, |
| -- |
2008. |
| 300 ## - |
| -- |
xix, 555 f. : |
| -- |
me il.; |
| -- |
27 cm. |
| 650 #0 - |
| -- |
Marketing |
| 650 #0 - |
| -- |
Sjellja në organizatë |
| 650 #0 - |
| -- |
Sjellja e konsumatorëve |
| 700 1# - |
| -- |
Olson, Jerry C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
|
| Item type |
Books |