| 000 -LEADER |
|---|
| fixed length control field |
00523nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150930b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0618393021 |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
339.138 |
| 100 1# - Rafti |
|---|
| Rafti |
Parasuraman, A. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research / |
| Statement of responsibility, etc |
A. Parasuraman, Dhruv Grewal, R. Krishnan. |
| 260 ## - |
|---|
| -- |
Boston : |
| -- |
Houghton Mifflin, |
| -- |
2004. |
| 300 ## - |
|---|
| -- |
xxi, 643 f. : |
| -- |
me il.; |
| -- |
27 cm. |
| 650 #0 - |
|---|
| -- |
Marketing |
| 650 #0 - |
|---|
| -- |
Hulumtim |
| 700 1# - |
|---|
| -- |
Grewal, Dhruv. |
| 700 1# - |
|---|
| -- |
Krishnan, R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |