Imbriano, Lou.
Winning the customer : Lou Imbriano, Elizabeth King. - New York : McGraw-Hill, c2012. - 214 f 24 cm.
Includes index.
The marketing playbook : marketing operations are your foundation -- Transactional vs. relationship marketing model -- Consumer affinity : making fans of your customers -- Building revenue-generating extensions -- Relationship architecture -- D.E.L.I.V.E.R.S -- The ten commandments of relationship-building -- Creating memorable moments -- The revenue game -- Build, don't sell -- Revenue generation : the new business funnel -- Don't spike the ball on the five-yard line.
9780071775267 (hc : alk. paper) 0071775269 (hc : alk. paper)
Marketing.
Creative ability in business.
658 KIN
Winning the customer : Lou Imbriano, Elizabeth King. - New York : McGraw-Hill, c2012. - 214 f 24 cm.
Includes index.
The marketing playbook : marketing operations are your foundation -- Transactional vs. relationship marketing model -- Consumer affinity : making fans of your customers -- Building revenue-generating extensions -- Relationship architecture -- D.E.L.I.V.E.R.S -- The ten commandments of relationship-building -- Creating memorable moments -- The revenue game -- Build, don't sell -- Revenue generation : the new business funnel -- Don't spike the ball on the five-yard line.
9780071775267 (hc : alk. paper) 0071775269 (hc : alk. paper)
Marketing.
Creative ability in business.
658 KIN