Kerin, Roger A.
Marketing : Roger A. Kerin, Steven W. Hartley, William Rudelius. - Boston, Mass. : McGraw-Hill/Irwin, 2004. - 462 f.: me il.; 28 cm. - McGraw-Hill/Irwin series in marketing .
Index: f. 443 - 462
0072547030
Marketing
339.138
Marketing : Roger A. Kerin, Steven W. Hartley, William Rudelius. - Boston, Mass. : McGraw-Hill/Irwin, 2004. - 462 f.: me il.; 28 cm. - McGraw-Hill/Irwin series in marketing .
Index: f. 443 - 462
0072547030
Marketing
339.138