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60

Sales promotion : Julian Cummins & Roddy Mullin.

Includes bibliographical references (p. 247-248) and index.

ISBN: 0749438649

LCCN: 2003279360

Nat. Bib. No.: GBA2-W4575

Dewey Class. No.: 658.82 CUM

Universal Decimal Class. No.: 658.82 CUM

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