Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 8th ed. - Upper Saddle River, NJ : Prentice Hall, c1999. - 1 v. (various pagings) : col. ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.)
Preface : f. [XII] - XVIII
Includes bibliographical references and indexes.
System requirements for accompanying computer disc: Windows 95.
0139570020
Marketingu.
339.138 KOT
Principles of marketing / Philip Kotler, Gary Armstrong. - 8th ed. - Upper Saddle River, NJ : Prentice Hall, c1999. - 1 v. (various pagings) : col. ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.)
Preface : f. [XII] - XVIII
Includes bibliographical references and indexes.
System requirements for accompanying computer disc: Windows 95.
0139570020
Marketingu.
339.138 KOT