Kotler, Philip.
A framework for marketing management / Marketing management Philip Kotler. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xx, 363 p. : ill. ; 23 cm.
Preface : f. XVI - XX
Includes bibliographical references and index.
0131001175
Marketingu--Menaxhimi
339.138 KOT
A framework for marketing management / Marketing management Philip Kotler. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xx, 363 p. : ill. ; 23 cm.
Preface : f. XVI - XX
Includes bibliographical references and index.
0131001175
Marketingu--Menaxhimi
339.138 KOT