Kotler, Philip.
Marketing management / Philip Kotler. - Millennium ed. - Upper Saddle River, N.J. : Prentice Hall, c2000. - xxxii, 718, [32] p. : col. ill. ; 26 cm. - The Prentice Hall international series in marketing .
Preface : f. XXV - XXXII
Includes bibliographical references and indexes.
0130122173
Marketingu--Menaxhment
339.138
Marketing management / Philip Kotler. - Millennium ed. - Upper Saddle River, N.J. : Prentice Hall, c2000. - xxxii, 718, [32] p. : col. ill. ; 26 cm. - The Prentice Hall international series in marketing .
Preface : f. XXV - XXXII
Includes bibliographical references and indexes.
0130122173
Marketingu--Menaxhment
339.138