Hoyer, Wayne D.
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. - 4th ed. - Boston : Houghton Mifflin Co., 2007. - 1 v. (various pagings) : me il.; 26 cm.
9780618643721 0618643729 (main student text)
Sjellja konsumatore
Marketing
Organizative
656.07
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. - 4th ed. - Boston : Houghton Mifflin Co., 2007. - 1 v. (various pagings) : me il.; 26 cm.
9780618643721 0618643729 (main student text)
Sjellja konsumatore
Marketing
Organizative
656.07