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Services Marketing : Valarie A. Zeithaml,Mary jo Bitner,Dwayne D.Gremler. - 5th ed. - New York: McGraw-Hill/Irwin 2009. - [708] f.; me il.; 26 cm

ISBN: 2900071263930

Subjects--Topical Terms:
Marketing
Shërbimet

Universal Decimal Class. No.: 339.138

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