Peter, J. Paul.
Consumer behavior and marketing strategy / Consumer behavior & marketing strategy Paul Peter, Jerry C. Olson. - 8th ed. - Boston : McGraw-Hill/Irwin, 2008. - xix, 555 f. : me il.; 27 cm.
9780073529851 0073529850
Marketing
Sjellja në organizatë
Sjellja e konsumatorëve
656.07
Consumer behavior and marketing strategy / Consumer behavior & marketing strategy Paul Peter, Jerry C. Olson. - 8th ed. - Boston : McGraw-Hill/Irwin, 2008. - xix, 555 f. : me il.; 27 cm.
9780073529851 0073529850
Marketing
Sjellja në organizatë
Sjellja e konsumatorëve
656.07