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Shank, Matthew D.

Sports marketing : Matthew D. Shank. - 3rd ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005. - xxiv, 500 f. : me il.; 26 cm.

ISBN: 0131440772

Subjects--Topical Terms:
Marketing
Sport

Universal Decimal Class. No.: 796.01:339.138

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